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With so much information on the internet these days even using a search engine like Google can still lead to confusion.
Ideally what we'd need is an independent rating system but it doesn't exist...except for when it comes to finding and deciding on a payday loan.
There are quite a few good comparison sites out there for consumer finance but very few of them specialise in a particular area or niche. Payday loans are becoming a more popular way of borrowing money these days because of their convenience and because traditional banks are still recovering from the recent financial crisis.
One site that is clean, simple, quick and accurate in rating, reviewing and comparing payday loans is http://www.whichpaydaylender.co.uk/ and I highly recommend it's use.
It has a feature that no other site has: multi column sorting capability. This is very useful when trying to compare several different variables and is ideal at matching your requirements to the best payday lenders not brokers for you.